Business owners tend to thrive doing the work they set out to do: selling houses; grooming pets; planning events. But as part of business, other more mundane tasks need done. These aren't urgent, but they are important. Here are six things you should do this week for the benefit of your business:
Now's as good a time as any to see if you've been overpaying or underpaying your quarterly tax estimates. Be sure to set aside at least 25 percent of client payments for Uncle Sam. If this has been a better year than usual, up the amount a bit to ensure you're not shocked come tax time.
Take a minute to post a personal or update to your followers on your social media platforms. Take another ten minutes to answer questions that have popped up in the comments or accept friend and connection requests. Creating relationships on these websites can go a long way in building your brand and getting new clients.
It's essential to keep insurance plans up to date. Check to see if your current BOP insurance covers all the things you need it to. Also update your life insurance and disability insurance policies, if necessary. Additionally, you might call your BOP insurance provider to see if they offer discounts for bundling other insurance policies together, or for paying in one annual installment.
Go old school for this one. Take out a notepad and pen and hand write notes to past clients. Depending on your business, you might offer a discount on their next order, or a gift if they refer new clients to you.
Look through your email and social media inboxes and respond to protective clients. Sometimes, all it takes is a personal message to get the buying process started.
It's important to be learning and stay current on what others are doing. This doesn't mean looking to the competition and copying their ideas — or trying to steal their clients. But it does mean staying vigilant and aware. Choose people in different parts of the country and see what they're doing. You'll find lots of inspiration and get new ideas for your own business.
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